Following the opening of McLemore’s renowned Highlands Course, Bill Bergin designed The Cairn, a spectacular par three course set above McLemore’s award-winning 18th hole. The course was named The Cairn—a Gaelic word for the tall mound of stones stacked in the middle of the venue.

The design solution aimed to reflect the traditional spirit of the Gaelic word “cairn” rather than a literal representation. The result implements a Celtic knot motif, modified into the shape of the letter “C.” The result provides a flexible design that allows clean line work to dominate while offering a contemporary and abstract interpretation when the interior negative spaces are filled in.

In order to draw attention to the smaller course as a destination among the primary amenities of the resort, tall vertical flags are placed along the perimeter of the course. This adds a sense of importance to location, even giving it a regal feel.

Identity system, signage, collateral and apparel