Make it inevitable.
Every great brand starts with a conversation. We work alongside hospitality, luxury, and visionary organizations to build brand strategy, identity design, and visual storytelling that actually means something. From mountaintop resorts to motorsport clubs, we’ve spent 25 years turning bold ideas into work that speaks for itself. One studio. One creative director. No layers, no handoffs. Just the craft.
Crafted with
intention.
Selected hospitality, luxury, and lifestyle brand identity projects.
Full-spectrum creative
partnership.
Nine integrated brand strategy and design disciplines, delivered in-house.
From first positioning conversation to final signage installation.
As a boutique studio, we bring the personalized attention and creative agility that your brand deserves. Our integrated approach seamlessly blends compelling copywriting and storytelling with striking graphic design, custom art curation, and professional photography and videography to create cohesive brand experiences that captivate and convert.
Whether you are launching something new or evolving an established presence, ESQUE delivers the strategic insights and artistic excellence that transforms good brands into fresh, unforgettable ones.
How we work.
Built around
your business.
No templated packages. Every engagement is shaped to fit.
We believe great work should be accessible to great people. Whether you are a startup finding your footing or an established brand ready for reinvention, we scale our involvement to match your stage, your ambitions, and your budget. Money should never get in the way of helping your business grow and succeed.
We are motivated by the work itself and the relationships it builds. If you do well, we want to do well. That shared investment means we can be as creative with pricing as we are with design.
Every project starts with a conversation, not a price sheet.
Bespoke
curation.
Art, photography, libraries, and immersive environments curated to reinforce brand narrative. We have worked with numerous acclaimed artists, photographers, and songwriters to mirror the emotional and aesthetic goals of McLemore, Cloudland, Hilton Worldwide, FlickMars, and other national clients.
Our most recent project, a 240,000-square-foot hotel and conference center, required a portfolio of over 275 color and black-and-white photographs to populate guest rooms and public spaces. To showcase the area’s natural beauty, we commissioned former National Geographic Senior Photo Editor Kim Hubbard to create portraits of the flora, fauna, and landscapes around the hotel.
Curation has also included the creation of a 700-plus volume library located in the Cloudland hotel, an annual singer-songwriter series for the McLemore Resort, which has attracted dozens of Grammy-winning artists, and even a premium cigar humidor for McLemore’s Clubhouse.
Insights &
perspectives.
Expert thinking on brand strategy, identity design, and creative leadership.
IV WHITMAN
As a brand strategist, designer, and storyteller, IV has more than 25 years of experience helping organizations define, articulate, and elevate their brands.
As a founding brand strategist for McLemore Resort, a mountaintop golf destination and luxury hospitality brand in the Southeast, he played a central role in shaping the resort’s identity, guiding its marketing strategy, and supporting more than $250 million in capital raised toward a project valued at over $1 billion.
As Executive Vice President of Brand Development at Scenic Land Company, IV led brand strategy, marketing, and creative initiatives for developments including McLemore, Cloudland, and Brow Wood. His work has been instrumental in positioning these destinations as leading lifestyle and hospitality brands.
Throughout his career, IV has partnered with national and global clients such as Hewlett-Packard, Procter & Gamble, Kellogg’s, Sonic Drive-In, ServiceMaster, Baptist Health, March of Dimes, and The Nature Conservancy.
His work has earned recognition from the Account Planning Group and the Miami Ad School. ESQUE partners with top national talent, from videographers and photographers to fabricators and specialists to bring brand visions to life.
Over the years, I’ve collaborated with marketing and branding professionals across the country and around the world, IV Whitman stands among the very best.
Golf Course Architect
Tell us about
your vision.
Every partnership starts with a conversation. No pitch. Just listening.