ESQUE / Work / Auld Alliance
Hospitality · Fine Dining

Auld Alliance

French and Scottish culinary traditions, united.

Case study · Auld Alliance · Fine dining · Custom identity, signage, tableware

Objective

Create an identity for a fine dining experience that combines French and Scottish culinary traditions. The restaurant is named after the 1295 historical agreement between France and Scotland—a treaty of mutual defense that lasted over 250 years and deeply influenced both cultures.

Solution

A minimal, elegant look anchored by a burgundy and forest green palette. A custom bespoke font was created specifically for the branding, giving the restaurant a typographic identity that cannot be replicated.

Place Setting
Plate & Business Card
Match Box
Color Palette
Typography

Special Features

A backlit entrance sign with hand-crafted prismatic gold-leafed letters on forest-green fabric set in a walnut frame. “Established 1295” appears throughout signage and menus, anchoring the brand in its historical narrative.

Deliverables

Identity System Entrance Signage Collateral Custom Tableware

Collaborators

Matt Adams & Michael Mahaffey Tiny Giant Steven Burke Visual Impact Studios