Named for the Pocket Wilderness Area, which houses one of the most diverse botanical concentrations in the United States. The identity needed to honor this ecological significance while creating a warm, inviting cafe experience.
A botanical-themed identity system. Early iterations maintained elaborate concepts; the final version delivered a streamlined, sophisticated solution that captured the natural richness of the surrounding landscape without overwhelming the brand.
Commissioned photography from a former National Geographic Senior Photo Editor. Flora portraits displayed as gallery installations throughout the space. Prismatic walnut signage completes the botanical narrative.