"A great brand website is the only room the brand runs twenty-four hours a day. It has to greet a first-time visitor, reassure a returning guest, and feed a sales team the three things they need to close. Everything else is furniture."
IV Whitman, ESQUE
Overview
ESQUE designs and builds websites for luxury brands in hospitality, private clubs, destination real estate, and food and beverage. We pick the platform that fits the business, design the site from the brand identity, and engineer it to perform at Core Web Vitals budget. Every site ships with structured data, semantic HTML, a full analytics install, and an on-page SEO pass, so the site is ready to be found the day it launches.
How we work
Scope from the business, not the template. Information architecture, conversion goals, booking or reservation or sales-team integrations, and content budget are decided first. Design follows.
Design inside the brand system. The site uses the identity's typography, color, photography direction, and voice. It looks like the brand, not like a web theme.
Build on the right platform. HubSpot CMS for marketing sites that need CRM, forms, and automation. Headless or static for creative-led sites that need full control. Squarespace Enterprise where a lighter build is right.
Engineer for performance. Image pipelines, lazy loading, script budgets, font subsetting. Core Web Vitals is a launch standard, not a follow-up audit.
Ship SEO-ready. Structured data for every template (Organization, LocalBusiness, Service, Article, FAQ, Breadcrumb, ItemList), clean canonical and robots, XML sitemap, Google Analytics 4, and a baseline report at launch.
Deliverables
Selected work
Industries
Frequently Asked Questions
Who designs websites for luxury brands at ESQUE?
Websites at ESQUE are designed and developed by founder IV Whitman with a small build team. Every ESQUE website is art-directed and engineered in the same studio that made the brand identity, so the typography, color, motion, and imagery all come from a single source. Representative work includes the websites for Cloudland, Selah, The Keep, McLemore, and Flatrock Motor Club.
What platforms do you build on?
ESQUE builds on HubSpot CMS for marketing sites that need integrated CRM, forms, and lifecycle automation, and on bespoke front-ends with headless content sources for projects that need full creative control. Static HTML and Squarespace Enterprise are available where a smaller footprint is right. We will not recommend a platform that does not fit the business.
How long does a luxury brand website take to build?
A focused marketing site for a hotel, private club, or restaurant typically runs ten to fourteen weeks from kickoff through launch, assuming brand identity and photography are in hand. A larger site with multiple sub-brands, member portals, booking integrations, or a full case-study system generally runs four to six months.
Does ESQUE handle SEO, analytics, and Core Web Vitals?
Yes. Every ESQUE site ships with structured data, semantic HTML, performance-optimized builds, a Google Analytics 4 install, clean XML sitemap, and on-page SEO work on every template. Core Web Vitals are a build standard, not a follow-up. We provide a performance baseline at launch and can continue with ongoing SEO and content work after.
Can ESQUE build interactive or WebGL elements?
Yes. ESQUE has an in-house practice in computational art, WebGL, and Three.js. Interactive and generative elements are designed to serve the brand, not to decorate it. Hero animations, particle systems, and interactive case-study visuals are all part of the toolbox, subject to Core Web Vitals budgets.