ESQUE / Work / Flatrock Motorclub
Automotive · Brand Identity

Flatrock Motorclub

The world's most serious motorsports destination.

Case study · Flatrock Motorclub · Brand refresh, web, video, social, print

Objective

America's newest members-only motorclub. 900 acres on Cumberland Plateau. 3.5-mile FIA Grade 2 Tilke-designed track. Clubhouse with restaurants, lounge, fitness, wine cellar, pool, spa.

Solution

Created video/photography content humanizing the resort. Redesigned website, daily social media, print ads in duPont Registry, Robb Report, Porsche Christophorus.

1,000%+
Web traffic increase
400%+
Social media growth

Film

Flatrock Motor Club — 1 Minute Film · Production: Andy Jeffers, Sports & Entertainment Media, LLC
Flatrock Motor Club website redesign achieving 1,000% traffic increase
Website Rebuild
Flatrock Motor Club logo refinement and brand refresh
Logo Refinement
Flatrock Motor Club advertisement in duPont Registry luxury publication
duPont Registry
Flatrock Motor Club advertisement in Porsche Buyers Guide
Porsche Buyers Guide
Flatrock Motor Club luxury real estate lookbook design
Real Estate Lookbooks
Flatrock Motor Club quarterly member newsletter design
Quarterly Newsletter
Flatrock Motor Club luxury branded apparel with lululemon and Peter Millar
Luxury Apparel

Special Features

Lookbooks, newsletters, apparel with lululemon/Peter Millar/Greyson, marketing automation, events with duPont Registry, Cavallino, Cars of 30A.

Deliverables

Brand Refresh Website Redesign Video Production Photography Social Media Print Advertising Lookbooks Newsletters Apparel Marketing Automation

Collaborators

Andy Jeffers Videography Riley King Photography Hal Whitman Videography Carson Fletcher Videography Sydnee Cearlock Photography Clay Posey Marketing Automation